Driving positive environmental change with Karai




AI Service Application


Strategy, Experience Design, Technology


The challenge

The average person in the UK has a carbon footprint of 10 tonnes of CO2 a year which includes 2 tonnes from travel. For those who drive 10,000 miles a year, this adds a further 4 tonnes of CO2. However, through efficient driving we can reduce our emissions by up to 25%.

With a vision to provide products and services to help individuals and business to make better decisions that bring balance to our planet for future generations, DriveKey engaged Conjure to design and develop Karai –  an AI eco-driving companion, which monitors Co2 usage and allows users to offset their carbon, empowering individuals to reduce their negative impact on the environment by helping users drive more eco-sensitively.

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