Future-Proofing Radio Technology




Media and Entertainment


Experience Design, Technology, Android Automotive


Evolving the traditional radio to stay relevant in the digital era

Depending on where you are in the world, between 40-70% of a country's radio audience are listening in a car. It is the single most important place to get radio right. In 2019 Radioplayer, a non-profit radio organisation founded by the BBC and commercial radio groups in the UK, who now represent thousands of broadcasters across Europe and internationally, engaged Conjure to create an automotive-specific radio application. This was the start of a partnership to help Radioplayer protect and grow radio listening in connected cars. At the forefront of this was future-proofing radio technology to remain relevant in the automotive industry. But the question was, how do we do that with a changing landscape of technology, and how do we build a great user experience?

Understanding the problem

Radioplayer’s initial goal was to create an Android Automotive Hybrid Radio app that offers a step-change in features and quality from the out-of-the-box Google Android offering, by integrating broadcast DAB/FM and IP (Internet Protocol address) to create a best-in-class user experience. Radioplayer approached Conjure to develop a proof of concept to demonstrate the technology working within the Android Automotive environment.

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