Transforming a worldwide mail-order wine merchant online


Laithwaites Wine


Retail & Commerce


Strategy, Experience Design


The challenge

Laithwaites Wine approached Conjure seeking guidance, help and support in creating a roadmap to guide their 2022 digital transformation journey. Being the world’s largest mail-order wine merchant with operations in wine clubs in UK and US, and vineyards and wine making facilities in UK, France, USA and Australia.

Laithwaites Wine had key decisions to make around its digital transformation strategy – from its technology stack to innovation focus areas and the wider customer experience. To set a vision and establish a roadmap for a future sustainable digital experience, we proposed our two-day immersion workshop with key stakeholders and our core product design and development team. The focus of the two days being to begin their journey, with discovery, vision and roadmapping work with a primary focus around the customer experience for Laithwaites UK.

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