Creating Placebo's Music Catalogue on tvOS


Kobalt Music


Music & Entertainment


Experience Design, Technology, tvOS App Development


The challenge

How could we bring to life Placebo’s catalogue on Apple TV’s premiere tvOS service?

Kobalt Music Group is an independent rights management and music publishing company. Kobalt has developed an online portal to provide royalty income and activity to artists and allow them to manage their rights and royalties directly.Kobalt, representing Placebo, approached Conjure to develop a tvOS app for the launch of Apple TV launch. Placebo were the first artist to have an Apple TV app as part of celebrating the 20th anniversary of their eponymous debut album.

We had the exclusive opportunity to develop an application specifically for the innovative Apple TV, with the rare advantage of working directly with the hardware before its official release. In a close collaboration with Kobalt Label Services, the Placebo app was created to bring the band's artistic endeavours into the homes of both existing and prospective fans.This app serves as a complete library of Placebo's extensive back catalogue, providing users with access to videos spanning the band's two-decade career, including content from their seven studio albums. The collection features not only single promo videos but also live show previews and exclusive behind-the-scenes footage.

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