Digital Agency

Conjure Circle Highlights: May 2023

Sam Hannah

June 1, 2023

Key takeaways from May’s Conjure Circle Breakfast: Exploring Digital in 2023 and Beyond.

In this Conjure Circle Breakfast, we were joined by industry leaders from Costa Coffee, Multiverse, NORMAN & SONS, Surgery Hero, Ten Lifestyle Group and William Hill. This month’s event saw us delve into what might be disrupting industries when digitising, what’s next for digital transformation, some of the success stories of digital implementations across companies, and a few other key issues.

Below, Bob and Anna from Conjure’s senior leadership team delve into their key takeaways from the conversations.

Bob’s Key Takeaways

As always, there is no better way to start a day with big picture meaningful breakfast conversations and temperature checks across varied industry sectors. Our Conjure Circle conversations circle around the themes of relationships, processes, challenges and outcomes and how we aim to solve the problems we encounter. What was evident and exciting in this circle was a positive attitude to how AI was enhancing everything, especially creativity — and not killing it!

Here are just a few of the thoughts, ideas, and approaches we mused over together and in essence demonstrate how AI is revolutionising the creative landscape, providing new opportunities for digital transformation and pushing the boundaries of what is possible in various industries.

– Intelligent content creation: AI-powered tools can generate and optimise content, such as articles, social media posts, and marketing copy, reducing manual effort and providing creative suggestions.

– Creative assistance: AI-powered tools can assist designers by suggesting design elements, colour palettes, and layout and even interaction options based on user preferences and industry best practices.

– Automated design tasks: AI can automate repetitive design tasks like resizing images, formatting layouts, or generating design variations, allowing designers to focus on more strategic and creative aspects.

– Virtual reality (VR) and augmented reality (AR): AI enhances VR and AR experiences by enabling realistic simulations, object recognition, and immersive interactions, expanding creative possibilities in fields like gaming, training, and marketing.

– Personalised user experiences: AI algorithms analyse user data to deliver personalised recommendations, tailored interfaces, and customised experiences that adapt to individual preferences and behaviours.

– Advanced data analysis: AI enables deeper analysis of vast amounts of data, uncovering patterns, trends, and insights that can fuel creative decision-making and product development.

– Predictive analytics: AI models can forecast trends, customer behaviour, and market demand, empowering businesses to make informed decisions and create innovative solutions ahead of time.

– Natural language processing: AI-powered natural language processing (NLP) enables chatbots, voice assistants, and language translation tools, enhancing communication and enabling new interactive experiences.

– Creative collaboration and ideation: AI-powered tools facilitate collaborative brainstorming, generating ideas, and gathering insights from diverse sources, fostering collective creativity and innovation.

Our early morning chats certainly helped fuel my present belief that rather than replace human creativity, we may find AI an increasingly useful tool and ally.

Anna’s Key Takeaways

It’s always great to gather with a group of people working in the digital and product sectors of the tech industry, and have really open and honest discussions about various topics that are impacting our work lives.

First up, we dived into the issue of accessibility and the blurred boundaries of remote working. With everyone being just a message away, it seems like we’re always available, even after work hours. People shared their experiences of receiving work-related messages late at night or on personal devices through WhatsApp. We brainstormed ideas on how to tackle this issue and came up with the concept of having dedicated “focus time” during the day. This way, everyone can have uninterrupted periods to get their work done without constant interruptions.

Next, the buzzword of the day, a topic we can never avoid — AI, made its way into our discussions. While we all recognized the potential of AI tools for future development, we also acknowledged that some stakeholders are jumping on the AI bandwagon without fully understanding its actual applications. We had a good laugh about how it reminds us of the hype around augmented reality in the past. We wondered if we might end up overusing AI just to stay “on trend.” So, we stressed the importance of educating stakeholders about what AI can and can’t do and finding the right use cases where it genuinely adds value.

We then zoomed out and talked about how we’re going through a digital transformation, similar to the shift from print to digital back in the day. The consensus was clear: we shouldn’t be afraid of this ongoing transformation. The world of tech is forever evolving, and our journey will never end. We need to embrace it, adapt to the changes, and keep pushing the boundaries. We all concluded — AI is just another tool in our ever-growing tech toolkit!

Closing statement

Thank you to all who attended this Conjure Circle event. The engagement, perspectives, and ideas you have brought to the table were incredible and helped make the breakfast a real success.

We will be back with more Conjure Circle events on 20th June so, as always, if you’d like to come along please get in touch!