The world’s leading manufacturer of pumps, water platforms and products, Grundfos delivers into 56 territories with hundreds of distinct interface design languages spanning 1000s of legacy and next generation product lines.
The task at hand for Conjure was how might we create and orchestrate a Digital Experience Framework for end-users by:
Unifying design to create a consistent and intuitive global experience for all users neutral of platform.
Establish a core library and system for current interfaces and for rapid deployment of new interfaces.
Enhance collaboration and streamlining design-dev handovers and leveraging a shared component library.
In partnership, we developed a design practice framework, core principles, and the platforms to enable greater velocity, clarity and consistency across the business’ global design requirements.
Developed alongside live projects, we were able to create, deploy, learn and iterate with real users every detail of the new design language. Iterations and enhancements allowed us to test, learn and refine our global design system to constantly harmonise experience across physical HMIs and digital interfaces including mobile, tablet, desktop and web applications.
The fast-paced and flexible way that Conjure has worked with us to develop a design language has delivered real value in both time and cost savings.
Dripta Guha Roy, Head of Design & User Interface, Grundfos
Core to embedding improved design practice we established a cross-platform approach anchored on a rigorously structured modular UI system using atomic principles.
Robust governance, documentation and shared library access for remotely located product teams enable increased velocity against less time and cost spent in delivering design.
Our design system enabled Grundfos’ teams to facilitate and deliver the future of their digital products and services through five desired outcomes:
Increased velocity and reduced time to market overall was evidenced through leveraging this global design system everyday.
Rapid prototyping significantly improved faster iteration of screen designs resulting from using a drag and drop library.
Reduced friction and struggle to onboard customers attributed to our design language was consistently measured during all user testing.
Greater collaboration and ability to sprint in parallel across remote teams was made possible through our shared design library.
Design method improvements transformed the business’ capability to drive and deliver rapid product innovation.