The world’s leading manufacturer of pumps, water platforms and products, Grundfos delivers into 56 territories with hundreds of distinct interface design languages spanning 1000s of legacy and next generation product lines.
The task at hand for Conjure was how to create and orchestrate a Digital Experience framework for end-users by:
Unifying design, creating a consistent and intuitive global experience for all users neutral of platform
Establishing a core library and system for current interfaces and for rapid deployment of new interfaces
Enhancing collaboration and streamlining design-dev handovers leveraging a shared component library
Developed alongside live projects, we were able to create, deploy, learn and iterate with real users every detail of the new design language. Iterations and enhancements allowed us to test, learn and refine our global design system to constantly harmonise experience across physical HMIs and digital interfaces including mobile, tablet, desktop and web applications.
In partnership, we developed a design practice framework, core principles, and the platforms to enable greater velocity, clarity and consistency across the business’ global design requirements.
The fast-paced and flexible way that Conjure has worked with us to develop a design language has delivered real value in both time and cost savings.
Dripta Guha Roy, Head of Design & User Interface, Grundfos
Core to embedding improved design practice we established a cross-platform approach anchored on a rigorously structured modular UI system using atomic principles.
Robust governance, documentation and shared library access for remotely located product teams enable increased velocity against less time and cost spent in delivering design.
Increased velocity and reduced time to market was evidenced through leveraging a global design system
Rapid prototyping and significantly faster iteration of screen designs resulting from using a drag and drop library
Reduced friction and struggle onboarding customers through use of a consistent design language was measured during user testing
Greater collaboration and ability to sprint in parallel across remote teams was made possible through shared library
Design method improvements transformed the business’ capability to drive and deliver rapid product innovation.