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    <lastmod>2025-08-28</lastmod>
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  <url>
    <loc>https://www.conjure.co.uk/journal/experience-design-for-complex-interfaces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-11</lastmod>
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      <image:title>Journal - Experience Design for Complex Interfaces - Make it stand out</image:title>
      <image:caption>Image Source</image:caption>
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      <image:title>Journal - Experience Design for Complex Interfaces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.conjure.co.uk/journal/streaks-and-the-zeigarnik-effect</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
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      <image:title>Journal - Streaks and the Zeigarnik effect: Why we chase completion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/c16407a6-5805-41f5-8bc7-0b19cc890867/pokemon.png</image:loc>
      <image:title>Journal - Streaks and the Zeigarnik effect: Why we chase completion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/36639e67-daaf-47e1-a199-29885f454f5a/the+Zeigarnik+effect+x</image:loc>
      <image:title>Journal - Streaks and the Zeigarnik effect: Why we chase completion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/67c133c9-4087-43f6-8c47-e09d69e1bb58/clash.png</image:loc>
      <image:title>Journal - Streaks and the Zeigarnik effect: Why we chase completion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/d898c44f-18e6-4e1e-b199-ee2173156468/youtube.png</image:loc>
      <image:title>Journal - Streaks and the Zeigarnik effect: Why we chase completion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/journal/apple-carplay-automotive-ux-losing-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/e62e1e25-0ae1-4a2b-bfe7-d9bc2078b98a/aerial-top-view-rows-of-new-cars-parked-in-distrib-2025-01-07-06-54-53-utc+%281%29.jpg</image:loc>
      <image:title>Journal - The Apple Carplay Era | Is Automotive UX Losing Identity? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Journal - The Apple Carplay Era | Is Automotive UX Losing Identity? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/journal/apple-wwdc-2025-summary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/e05bb505-52d5-4d56-a6b2-ca185f74ff9d/1_ypwdorOyHJWVjm1oH21TyQ.gif</image:loc>
      <image:title>Journal - This wasn’t the AI Keynote you expected…That’s the point - Make it stand out</image:title>
      <image:caption>Liquid Glass (Source: Apple Newsroom) The design refresh, dubbed Liquid Glass, was perhaps the boldest aesthetic change since the iOS 7 flat design era. Inspired by the spatial interface of Vision Pro, it brings translucency and depth across devices. There’s clear ambition here — especially in how the design language ties together across platforms. But I do have some reservations about how it plays out on the phone. The notifications on the lock screen looked difficult to read, and while the glassy look is visually impressive, the distortion during scroll felt more distracting than elegant. Frosted glass in earlier versions felt subtle and refined — this new approach might be pushing things a bit too far. There are some really strong ideas in there, but Apple may need to tone down the effect slightly to keep text legible and UI components easy to read. Contrast is going to be key. That said, the updates do look much slicker on the other platforms. The translucent menu bar on Mac, in particular, hits the right balance — clean, modern, and still practical. Interestingly, Apple’s share price dropped by as much as 1.6% mid-keynote — maybe a sign that not everyone’s sold on the visual direction just yet.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/292d30f9-9236-422a-9e61-34ca2ad572ef/1_vI13bEy9w6U_jt0FXUdfYQ.gif</image:loc>
      <image:title>Journal - This wasn’t the AI Keynote you expected…That’s the point - Make it stand out</image:title>
      <image:caption>Apple Intelligence updates include allowing users to search for similar items using Google, Etsy, or other supported apps. (Source: Apple Newsroom) Features like screenshot querying, adding calendar events, or even tapping into ChatGPT all feel practical and usable right now — not just part of some vague, long-term vision. Take automotive, for example: imagine an in-car assistant that understands natural language, suggests nearby charging points based on route, or summarises recent trips — all handled locally, without user data leaving the vehicle. That kind of intelligent, on-device capability unlocks a more privacy-conscious and globally scalable user experience.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/13d1c49e-3daf-4f2e-a9a7-4ad55271d944/1_-bxbRkU6DrD7jCkFN3Do2A.jpg</image:loc>
      <image:title>Journal - This wasn’t the AI Keynote you expected…That’s the point - Make it stand out</image:title>
      <image:caption>Customisable widgets (Source: Apple Newsroom) VisionOS now lets organisations easily share a common pool of devices among team members. Your eye and hand data, vision prescription, and accessibility settings are securely stored on your iPhone so users can quickly use a shared team device or a friend’s Vision Pro as a guest user In my opinion, this is a meaningful shift for usability. When I tried the Vision Pro last year, this was one of the biggest friction points. I wear glasses, so setting it up to my prescription was essential. But that made it essentially locked to me — if someone else wanted to try it, they’d either have to deal with a distorted view or reset the setup entirely. It didn’t feel like a shared product. Now, with support for multiple profiles, Vision Pro starts to move beyond the single-user paradigm. It’s a small but important step toward more accessible and social spatial computing. PlayStation VR2 controller support was another notable update. I’m not really a gamer, but it’s a smart move that opens the door to more mainstream use cases — and signals that Apple is serious about growing Vision Pro beyond productivity demos and solitary media consumption.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/9e68b51c-1244-432e-a4e7-e7292585d7dc/1_Gk4gC3LSrAkcdCl7lWawdgxxxxxxxxx.jpg</image:loc>
      <image:title>Journal - This wasn’t the AI Keynote you expected…That’s the point - Make it stand out</image:title>
      <image:caption>A screenshot from the WWDC 2025 keynote</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/ece883a1-a77a-41b2-88d8-154171528bc7/0_brCvdbWC2jCpxrpp.jpg</image:loc>
      <image:title>Journal - This wasn’t the AI Keynote you expected…That’s the point - Make it stand out</image:title>
      <image:caption>Live Translations (Source: Apple Newsroom) CarPlay UI updates tackle a long-standing distraction. Incoming calls no longer hijack the full screen, keeping navigation and driver context intact. For those of us working on in-car UX, these small interaction changes are critical. Attention in vehicles is a limited resource — and HMI design needs to respect that. This update reflects a more mature approach to contextual priority, which is central to how we design and build for the automotive space. MacOS &amp; Continuity Gets Smarter macOS Tahoe continues to blur the lines between devices. Live Activities from your iPhone now surface on your Mac — Uber Eats orders, for example. Spotlight can now run automations, send emails, and more. It’s an interesting move, bringing command-line-esque behaviour to a broader user base. It feels like Apple is pushing for “power users” across the board — not just on desktop. These additions matter when your users live across screens. VisionOS &amp; Shared Experience Vision Pro didn’t take centre stage this year, but a few quiet upgrades suggest Apple is preparing for broader, more social use of the device. In visionOS 26, widgets become spatial, integrating seamlessly into a user’s space. You can now truly make your spatial environment your own, tweaking widgets to the perfect size, colour, and even depth, placing them exactly where they feel right. And the new widgets themselves are fantastic — we’re getting a clock you can actually style, a weather widget that visually mirrors the real-world conditions outside, and a photo widget that can either wrap around you in a breathtaking panorama or, my personal favourite, act as a magical ‘window’ into another place entirely.</image:caption>
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  </url>
  <url>
    <loc>https://www.conjure.co.uk/journal/bio-motion-hmi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/f00d719e-5855-4847-adc4-1db7b7b72553/image_for_website_compressed.jpg</image:loc>
      <image:title>Journal - How Bio-Motion in HMI  Captures Attention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/d8e09296-eb83-4ec9-bbd8-cc516389f1ab/04_car.png</image:loc>
      <image:title>Journal - How Bio-Motion in HMI  Captures Attention - Make it stand out</image:title>
      <image:caption>This is the only picture in the white paper, it's not a rear view mirror, but a car.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/294f3a63-d725-4ba7-9efc-19e3d976c928/04_camera.jpeg</image:loc>
      <image:title>Journal - How Bio-Motion in HMI  Captures Attention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/616a16c1-4956-4f4c-b31a-04779e23d633/04_hens.png</image:loc>
      <image:title>Journal - How Bio-Motion in HMI  Captures Attention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/1bc1d6b9-f1a5-42ed-96cd-afe23ecbbcf3/04_graphs.png</image:loc>
      <image:title>Journal - How Bio-Motion in HMI  Captures Attention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/journal/digital-cockpit-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/5a1eea88-52f6-4a9e-97fd-617d2d5b4418/Digital+Cockpit+AI+Image+2.jpg</image:loc>
      <image:title>Journal - Digital Cockpit AI | The Future of In-Car Tech? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/9a6426e5-4543-4e90-aed7-944f8bc3fe15/Digital+Cockpit+AI+Image+3x.png</image:loc>
      <image:title>Journal - Digital Cockpit AI | The Future of In-Car Tech? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/journal/connected-car-technology-gamification</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/94fa1bb6-75d8-4134-b27d-9454f588aabe/Connected+Car+Technology+and+Gamification+Image+1+%281%29.jpg</image:loc>
      <image:title>Journal - Gamification in Connected Car Technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/1745856997810-15T4S2M7GPD7KQ2I61TL/Connected+Car+Technology+x1</image:loc>
      <image:title>Journal - Gamification in Connected Car Technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/journal/colour-and-light-for-reactions-and-warnings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/321e2e95-2f3e-4cfe-afd9-1e1cb95c52b7/Screenshot+2025-04-04+113952.png</image:loc>
      <image:title>Journal - Colour and light for reactions and visual warnings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/bbd39e75-ac01-498d-a3c8-a0b4054000ff/trading.png</image:loc>
      <image:title>Journal - Colour and light for reactions and visual warnings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/7178895c-5474-4a12-a4d1-bec17c228fb2/terminals.png</image:loc>
      <image:title>Journal - Colour and light for reactions and visual warnings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/9bb0be66-1b55-42ac-8adc-16086a4f9795/thumbnail_compressed.jpg</image:loc>
      <image:title>Journal - Colour and light for reactions and visual warnings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/37348dd4-904c-4f30-b2d7-fc373aee5bea/computer.jpg</image:loc>
      <image:title>Journal - Colour and light for reactions and visual warnings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/198d137b-2963-4d89-83f2-830bfc6bee91/red_water.png</image:loc>
      <image:title>Journal - Colour and light for reactions and visual warnings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/9ece948c-0abd-41ad-b2ac-141c81406ab2/wheel.png</image:loc>
      <image:title>Journal - Colour and light for reactions and visual warnings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/journal/v2x-technology-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/c1f0ea92-8205-489f-8978-b0d444fb5803/V2X+Technology.png</image:loc>
      <image:title>Journal - V2X Technology and Its Impact on Connected Car UX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/e657479b-704f-456b-90f2-ff7be1aa0ea7/V2X+Technology+Image+1.jpg</image:loc>
      <image:title>Journal - V2X Technology and Its Impact on Connected Car UX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/journal/the-evolution-of-hmi-shape-coding-and-the-art-of-switch-safety-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/51e08e55-a7a3-4af6-8c23-aafd95905ccf/oil_rig.png</image:loc>
      <image:title>Journal - HMI Evolution: Shape Coding and Switch Safety Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/ded1a385-7fcc-43ed-b25c-ca83051ff8c1/liebherr_sticks.png</image:loc>
      <image:title>Journal - HMI Evolution: Shape Coding and Switch Safety Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/8f92b6c5-cdf5-46bb-a261-e9d6b67db4c7/apollo_control_panel.png</image:loc>
      <image:title>Journal - HMI Evolution: Shape Coding and Switch Safety Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/30c8accd-3463-410b-92da-10f80b1eb309/Shape+coding+ex1</image:loc>
      <image:title>Journal - HMI Evolution: Shape Coding and Switch Safety Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/22e17225-d021-44b3-bab2-291bebc81f38/f-16_flight_stick.png</image:loc>
      <image:title>Journal - HMI Evolution: Shape Coding and Switch Safety Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/d314f89b-0e36-41e2-a84a-29ad1c954395/v_max.png</image:loc>
      <image:title>Journal - HMI Evolution: Shape Coding and Switch Safety Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/80724842-ed42-4d21-96f6-1a328da0b3fe/lewis_wheel.png</image:loc>
      <image:title>Journal - HMI Evolution: Shape Coding and Switch Safety Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Journal - What’s Going on at OpenAI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Journal - What’s Going on at OpenAI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/journal/our-partnership-with-nhs-trusts-the-challenges-amp-solutions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/63b68c79-4476-4a23-8f76-f4e309e306b0/image+%289%29.png</image:loc>
      <image:title>Journal - Our Partnership with NHS Trusts: The Challenges &amp;amp; Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Journal - Our Partnership with NHS Trusts: The Challenges &amp;amp; Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/22fdf716-4383-4f0e-9510-592b8e161852/image+%288%29.png</image:loc>
      <image:title>Journal - Our Partnership with NHS Trusts: The Challenges &amp;amp; Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Journal - Our Partnership with NHS Trusts: The Challenges &amp;amp; Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.conjure.co.uk/journal/finding-serenity-in-the-digital-age-with-digital-minimalism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-16</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.conjure.co.uk/journal/how-ai-is-transforming-medicine-in-the-digital-age</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-16</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.conjure.co.uk/journal/the-pivotal-role-of-digital-technology-in-enhancing-patient-care-within-the-nhs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-20</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.conjure.co.uk/journal/we-are-uk-agency-award-winners</loc>
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    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
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    <lastmod>2025-01-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>0.5</priority>
    <lastmod>2025-01-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.conjure.co.uk/journal/understanding-your-customer-going-beyond-assumptions-to-deliver-true-value</loc>
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    <lastmod>2025-01-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-17</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Typical layers of a cross-platform app compared to a native app.</image:caption>
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    <lastmod>2025-01-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-20</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-20</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-21</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-20</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-20</lastmod>
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      <image:title>Rapid Prototyping | Bringing bold ideas to life faster</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/970cd03b-3fbf-4dec-a584-c3d9903c36cd/placebo_01.jpg</image:loc>
      <image:title>Rapid Prototyping | Bringing bold ideas to life faster</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/c6cf65c5-4d17-4679-a1c9-ce85bd404c41/lsm_01.jpg</image:loc>
      <image:title>Rapid Prototyping | Bringing bold ideas to life faster</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/6268d520-3115-4dbe-b6b6-8ce3385a4157/volta_1+Scaled.jpg</image:loc>
      <image:title>Rapid Prototyping | Bringing bold ideas to life faster</image:title>
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  <url>
    <loc>https://www.conjure.co.uk/terms-conditions</loc>
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    <lastmod>2024-08-06</lastmod>
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  <url>
    <loc>https://www.conjure.co.uk/privacy-policy</loc>
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  <url>
    <loc>https://www.conjure.co.uk/modern-slavery-statement</loc>
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    <lastmod>2025-02-25</lastmod>
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  <url>
    <loc>https://www.conjure.co.uk/project</loc>
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    <lastmod>2025-03-07</lastmod>
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  <url>
    <loc>https://www.conjure.co.uk/project/creating-placebos-music-catalogue-on-tvos</loc>
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    <priority>0.5</priority>
    <lastmod>2024-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/c50e630d-adeb-4642-94a6-433091eda6e9/placebo_04.jpg</image:loc>
      <image:title>Work - Creating Placebo's Music Catalogue on tvOS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/ec75b9a3-9934-4c24-b288-c5fcf5600b98/placebo_02.jpg</image:loc>
      <image:title>Work - Creating Placebo's Music Catalogue on tvOS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/c0fac137-ecb6-4791-8982-c578a3aec658/placebo_03.jpg</image:loc>
      <image:title>Work - Creating Placebo's Music Catalogue on tvOS</image:title>
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  <url>
    <loc>https://www.conjure.co.uk/project/creating-grundfos-water-management-system</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/1db5f316-64b9-4a98-9d06-02c702f69dab/grundfos_2.jpeg</image:loc>
      <image:title>Work - Creating Grundfos's Water Management System</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/cda7980a-084f-494a-81b4-3402b9f2232b/grundfos_4.jpeg</image:loc>
      <image:title>Work - Creating Grundfos's Water Management System</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/70f89c35-92ad-4cac-a354-2a6d92d91759/grundfos_3.jpeg</image:loc>
      <image:title>Work - Creating Grundfos's Water Management System</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/0f8abe44-99b9-4257-b33c-d3016e817ce0/grundfos_5.jpeg</image:loc>
      <image:title>Work - Creating Grundfos's Water Management System</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/project/putting-the-uks-biggest-wine-retailer-online</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/6ebe01f5-eb3b-407b-a5f3-a31c0085b9ee/laithwaites_8.jpeg</image:loc>
      <image:title>Work - Putting the UK's Biggest Wine Retailer Online</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/e4090d3a-9727-4161-90e4-b0a29b1bad76/laithwaites_9.jpeg</image:loc>
      <image:title>Work - Putting the UK's Biggest Wine Retailer Online</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/d68a510e-e526-4b3c-8d52-11b95a867e04/laithwaites_5.jpeg</image:loc>
      <image:title>Work - Putting the UK's Biggest Wine Retailer Online</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/6a8af93b-5510-4293-9eea-fd383dfd4a22/laithwaites_4.jpeg</image:loc>
      <image:title>Work - Putting the UK's Biggest Wine Retailer Online</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/9bead875-6426-44d3-8b85-4520d82919bd/laithwaites_6.jpeg</image:loc>
      <image:title>Work - Putting the UK's Biggest Wine Retailer Online</image:title>
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  <url>
    <loc>https://www.conjure.co.uk/project/driving-positive-environmental-change-with-karai</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/83ae2c1a-bf4c-44c7-bad6-b98a6af0b1a3/karai_2.jpeg</image:loc>
      <image:title>Work - Driving Positive Environmental Change with Karai</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/ffe7f91f-4edb-4ba3-a90a-5a5108bfc8f3/karai_3.jpeg</image:loc>
      <image:title>Work - Driving Positive Environmental Change with Karai</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/1253438a-fce9-4d38-937c-566ac49a9087/karai_6.jpeg</image:loc>
      <image:title>Work - Driving Positive Environmental Change with Karai</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/e399f548-36bd-46cb-98b8-c2526b2055e7/karai_5.jpeg</image:loc>
      <image:title>Work - Driving Positive Environmental Change with Karai</image:title>
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  </url>
  <url>
    <loc>https://www.conjure.co.uk/project/the-london-care-record-app-built-to-save-lives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/76ef4848-624b-4ff9-9fee-f2ef4d500575/las_3.png</image:loc>
      <image:title>Work - London Care Record App - Built to Save Lives</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/19e86107-124b-47c7-8043-a1293fe4e771/las_2.jpeg</image:loc>
      <image:title>Work - London Care Record App - Built to Save Lives</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/10056abb-e029-45b5-adc6-4293e9b257a1/las_4.png</image:loc>
      <image:title>Work - London Care Record App - Built to Save Lives</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/088f49aa-01f5-43fb-b01f-2c8c3b5207b6/las_5.png</image:loc>
      <image:title>Work - London Care Record App - Built to Save Lives</image:title>
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  </url>
  <url>
    <loc>https://www.conjure.co.uk/project/creating-britains-first-vehicle-running-android-automotive-os</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/d52577a9-243b-49c0-8d31-d0660b7ca0d3/aura_2.jpeg</image:loc>
      <image:title>Work - Creating the UK's First Vehicle Featuring Android Automotive OS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/523aa35a-f0b5-4a37-a56d-742590181908/aura_5.jpeg</image:loc>
      <image:title>Work - Creating the UK's First Vehicle Featuring Android Automotive OS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/9cfe1e1d-80a6-4002-a4da-7171eced2ff7/aura_3.jpeg</image:loc>
      <image:title>Work - Creating the UK's First Vehicle Featuring Android Automotive OS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/3ba9c52b-17fe-4764-9d4e-7bc2fa4c34bb/aura_4.jpeg</image:loc>
      <image:title>Work - Creating the UK's First Vehicle Featuring Android Automotive OS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/ad18632c-8bf7-43c8-afa6-3f07a0a39dc6/aura_6.jpeg</image:loc>
      <image:title>Work - Creating the UK's First Vehicle Featuring Android Automotive OS</image:title>
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  <url>
    <loc>https://www.conjure.co.uk/project/pioneering-commercial-driving-safety-in-cities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/9c44752b-ccc6-466b-ae41-cd7a66d23843/volta_2.jpeg</image:loc>
      <image:title>Work - Pioneering Commercial Driving Safety in Cities</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/94f1ed91-784d-4024-b03f-fd3ea773fca3/volta_3.jpeg</image:loc>
      <image:title>Work - Pioneering Commercial Driving Safety in Cities</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/64a0d825-c797-43b6-9530-370c8def29f7/volta_5.jpeg</image:loc>
      <image:title>Work - Pioneering Commercial Driving Safety in Cities</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/b9236144-e470-4781-bc81-36a97066c558/volta_6.jpeg</image:loc>
      <image:title>Work - Pioneering Commercial Driving Safety in Cities</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/3f323e65-0b05-46cf-98a4-b1b67a774223/volta_4.jpeg</image:loc>
      <image:title>Work - Pioneering Commercial Driving Safety in Cities</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/project/the-iconic-ford-gt-reimagined</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/c4b8630d-9ed6-4720-8814-9ebb2fb5a487/ford_2.jpeg</image:loc>
      <image:title>Work - The Iconic Ford GT, Reimagined</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/060a45fd-ae5d-4f70-9fe2-9301eea3a26e/ford_6.jpeg</image:loc>
      <image:title>Work - The Iconic Ford GT, Reimagined</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/b3463529-e3d6-4bb0-b98b-a1d675747468/ford_3.jpeg</image:loc>
      <image:title>Work - The Iconic Ford GT, Reimagined</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/114e2cd0-bbf8-4904-90d6-ea889056de90/ford_5.jpeg</image:loc>
      <image:title>Work - The Iconic Ford GT, Reimagined</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/645669a4-49c7-4e3c-88c2-95c8aae631a4/ford_4.jpeg</image:loc>
      <image:title>Work - The Iconic Ford GT, Reimagined</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/project/creating-inclusive-experiences-for-the-visually-impaired</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/b02ad988-e082-4cd5-bfbd-6903a888a59a/sm_2.jpeg</image:loc>
      <image:title>Work - Creating Inclusive Experiences for the Visually Impaired</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/d1c78e83-b408-469c-b969-4488f6e08346/sm_5.jpeg</image:loc>
      <image:title>Work - Creating Inclusive Experiences for the Visually Impaired</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/7d1a489e-57e5-4b83-a833-a13851afa708/sm_4.jpeg</image:loc>
      <image:title>Work - Creating Inclusive Experiences for the Visually Impaired</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/4a76db90-f6eb-4d35-9c74-3012f0b44793/sm_6.jpeg</image:loc>
      <image:title>Work - Creating Inclusive Experiences for the Visually Impaired</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/0e9309c1-de5b-4389-84fc-fc4ca6aae2ac/sm_3.jpeg</image:loc>
      <image:title>Work - Creating Inclusive Experiences for the Visually Impaired</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/a83e0ff5-43e1-4c2d-b255-34b3620de25f/sm_7.jpeg</image:loc>
      <image:title>Work - Creating Inclusive Experiences for the Visually Impaired</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/project/next-generation-digital-craftsmanship-for-triumph-rocket-hmi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/7022ade8-1f01-4997-b0e1-d43fc6c6679b/triumph_2.jpeg</image:loc>
      <image:title>Work - Next-Gen Digital Craftsmanship for Triumph Rocket's HMI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/6b2ed67c-ed5c-4833-a870-0edce4d79b3c/triumph_4.jpeg</image:loc>
      <image:title>Work - Next-Gen Digital Craftsmanship for Triumph Rocket's HMI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/960ec15c-050b-4e89-8aec-e2059d026224/triumph_5.jpeg</image:loc>
      <image:title>Work - Next-Gen Digital Craftsmanship for Triumph Rocket's HMI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/b1e8fac5-ce94-444e-aaf0-fa405ab40062/triumph_3.jpeg</image:loc>
      <image:title>Work - Next-Gen Digital Craftsmanship for Triumph Rocket's HMI</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/project/developing-a-digital-nhs-waiting-list-for-all</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/5c7c5e42-8de7-44bd-ab5c-aee2f8651e7a/wl_5.jpeg</image:loc>
      <image:title>Work - Developing a Digital NHS "Waiting List" for all</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/0e8a6003-b920-4c7c-a032-1aa314434c42/wl_6.jpeg</image:loc>
      <image:title>Work - Developing a Digital NHS "Waiting List" for all</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/d950f172-cdd8-40f8-a8ca-a057483498d0/wl_2.jpeg</image:loc>
      <image:title>Work - Developing a Digital NHS "Waiting List" for all</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/0e9c8a44-e1db-4696-9ab2-953529f3d32f/wl_4.jpeg</image:loc>
      <image:title>Work - Developing a Digital NHS "Waiting List" for all</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/8a211e57-cb0a-4bf8-93b9-1afb5292c722/wl_3.jpeg</image:loc>
      <image:title>Work - Developing a Digital NHS "Waiting List" for all</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/project/innovating-diabetes-self-management</loc>
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    <lastmod>2024-05-01</lastmod>
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      <image:title>Work - Innovating Diabetes Self-Management</image:title>
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      <image:title>Work - Innovating Diabetes Self-Management</image:title>
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  <url>
    <loc>https://www.conjure.co.uk/project/future-proofing-radio-technology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/f886b5ac-7c43-4b01-af40-709ee0197880/radioplayer_4.jpeg</image:loc>
      <image:title>Work - Future-Proofing Radio Technology</image:title>
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      <image:title>Work - Future-Proofing Radio Technology</image:title>
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      <image:title>Work - Future-Proofing Radio Technology</image:title>
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  <url>
    <loc>https://www.conjure.co.uk/project/building-the-worlds-favourite-city-sightseeing-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/125cc5ec-3965-4045-a6f9-a9f7c0d0cc88/BBT_2.jpeg</image:loc>
      <image:title>Work - Building the World's Favourite City Sightseeing App</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/593c2bb5-f7dc-4a7f-b8d2-cb20889c57e3/BBT_6.jpeg</image:loc>
      <image:title>Work - Building the World's Favourite City Sightseeing App</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/c11a5183-5a24-45dc-a48b-1b91d8937fe7/BBT_5.jpeg</image:loc>
      <image:title>Work - Building the World's Favourite City Sightseeing App</image:title>
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    <image:image>
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      <image:title>Work - Building the World's Favourite City Sightseeing App</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662bbe9e5a119244c4901c7f/afd15481-43a2-4cc7-878e-bf7e7587680b/BBT_4.jpeg</image:loc>
      <image:title>Work - Building the World's Favourite City Sightseeing App</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.conjure.co.uk/project/innovating-and-protecting-nhs-frontline-staff</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
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      <image:title>Work - Innovating &amp; Protecting NHS Frontline Staff</image:title>
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      <image:title>Work - Innovating &amp; Protecting NHS Frontline Staff</image:title>
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      <image:title>Work - Innovating &amp; Protecting NHS Frontline Staff</image:title>
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