With the launch of Tinder in 2012, iPhone-owning singletons could start looking for love, sex, or something in between, and it quickly became the most popular dating app on the market, kicking off a gigantic shift in dating culture in the process.

Why we like it

Tinder popularised the swipe left/right interaction – arguably the last great UX innovation. This logic is now found in countless other apps, from finding a new job to  choosing a companion for your pet. The intuitive nature of binary choice simplified to an integration uniquely suited to a smartphone is the key to its success.

Further reading