Kin is a 2018 American Sci-Fi film directed by Jonathan and Josh Baker, based on the 2014 short film Bag Man. The story follows a young boy who finds a strange rifle. The weapon in question utilises augmented reality holographic sights in a stunning piece of visual narrative, invoking how mysterious and powerful it is. The rifle has a few different modes defined by various hero tones, and also their formation. For example, the most agressive mode is marked by warm tones, more scopes and advanced targeting; as well as intense metering on the side of the weapon. Whereas the most standard mode is more minimal, subdued and doesn’t have the advanced targeting capabilities – and more relaxed tonality.

Why we like it

Despite being fantastical, these digital sights have clearly been based on real life scopes, and could believably work as an aiming device on a rifle. For us it’s a perfect use of futurist UI design – augmenting the present and creating an advancement through tech.

Further reading