Project Description

Triumph Generation 2 HMI

The next generation of market-leading digital cluster

Long-time partner, Triumph Motorcycles were looking to build upon their Conjure created, class leading Street Triple all digital cluster. With a brief to bring both traditional and future looking themes to their riders while building on the original groundbreaking UX, we assembled a team and got to work.

  • Award winning – HMI Europe UX winner 2019
  • Two distinct themes delivered in one pack
  • Sub one second cluster boot time
  • Universal praise from the biking press

What’s the design process for creating a leading digital cluster HMI?


Whereas the first generation clusters are housed in a traditional square display, Generation 2 would feature a fixed on screen bezel dividing the display into a three. This would require a complete re-factoring of both the UX and UI.

Additionally the cluster would be exposed to direct sunlight, and so we were tasked with providing a solution to ensure readability was maximized at all times, day or night.


  • Extend the UX of the Generation 1 Cluster with further features
  • Re-factor the UI for a circular, triple area display
  • Create relevant asset packs for integration by the Tier 1
  • Design both high and low contrast UIs

Our Approach

The dramatic shift in screen layout saw us trial a series of different UX approaches, creating a series of tablet-based prototypes to allow for rapid testing and feedback. Features and functions were card sorted and prioritised, before being built into riding trays that could be called up when the bike was in motion while minimising distraction.

The UI thematic direction saw the design team explore chronographs and time pieces both new and old, drawing inspiration from the intricacies of hand made parts.

The UX team took centre stage on this programme, before handing over early wireframes and prototypes to the UI designers, where they worked in parallel exploring thematic directions.

The development team took the lead on tablet prototyping, rapidly creating interactive interfaces in Unity. Building on our Generation 1 prototype platform we connected the tablets to the bike via a Bluetooth OBD dongle. This allowed us to test the HMI using actual CAN data from the bike in real time.

The finished HMI includes two complete UI themes, Quartz and Chronos, selectable based on user preference. Data density can be adjusted by the rider, reducing the display to just the speed and gear if desired. A first for a motorbike, the cluster integrates with your mobile phone providing on screen GPS, as well as simultaneously connecting with a GoPro allowing you to control the GoPro through the bike switch cube.

The interface can manually or automatically be switched to a crisp high contrast mode when riding in direct sunlight, while we opted to disable the full screen menu when the bike is in motion to decrease distraction levels and improve safety. Control of the HMI comes directly from a handlebar mounted switch cube, featuring a directional joystick supported with select, home and mode buttons.

The second generation Triumph HMI is included on the Street Triple, Speed Triple, Tiger and Scrambler range of motorcycles.

Conjure’s proven design process has been invaluable in guiding Triumph to a market-leading HMI system

James Wood, Senior Product Planner, Triumph Motorcycles