Project
Our Challenge
Different dance styles, different performers and different locations, all part of the diverse annual Dancin' Oxford festival: but how do you encourage visitors to visit the sites and experience the best the festival has to offer? Oxford City Council wanted a beautiful cross platform mobile solution to reach as many festival visitors as possible.
The Solution
Working closely with hypermedia, one of our partners, a Augmented Reality trail concept was pitched which was then taken on and funded by the Arts Council England. The virtual trail links four famous city landmarks for visitors to visit. We then geo-fenced exclusive performance videos to each location, allowing users to unlock the content as they made their way from landmark to landmark.